Who are Smylies?

Smylies is one of the UK’s leading exporters of food and drink with a rich history dating back to the 1800s. With expertise in procurement, logistics, food technology, and more. They now export Britain’s finest food and drink products to more than 150 countries. To manage their exponential growth, Smylies got in touch with Indimand, and we provided them end-to-end support.

Website development & online marketing

Where it all began, a new website with a digital marketing strategy. Bread and butter for Indimand!

Website Design & Build
Re-Brand
Search Engine Optimisation
International Web Presence

Smylies wholesale portal

With lead generation and new business quickly ticking up, Smylies clearly needed an online shop to facilitate new orders. The ‘old way’ of raising orders manually over the phone and email was no longer feasible… a nice problem to have.

With no suitable platform on the market for wholesale ecommerce, Indimand was born. A solution built from the ground up specifically for wholesale and export.

Visit Shop

The BIG one - warehouse management & ERP

The BIG one - warehouse management & ERP Web, sorted. Marketing, sorted. Sales and Purchasing, sorted. Now the warehouse can’t process the orders quickly enough!

Using SAP B1’s ERP to run the warehouse was expensive, clunky and inefficient. Being able to process just one order per hour through ‘the system’, the tail was most certainly wagging the dog. Returns, overstocking, understocking and stock attribution was causing operational headaches for this booming business

It was time for another purpose built solution to run the warehouse operation and the business intelligence – cue Skuup. Warehouse management, control and ERP all in one place.

Stock Management
Integrated Conveyor Belt
Integrated Scanners
Layers, Cases & Pallets - Solved
Loading Bay Shuffling
Business Intelligence
CRM

Integrations with Tesco, Costcutter & BrandBank

With lead generation and new business quickly ticking up, Smylies clearly needed an online shop to facilitate new orders. The ‘old way’ of raising orders manually over the phone and email was no longer feasible… a nice problem to have. With no suitable platform on the market for wholesale ecommerce, Indimand was born. A solution built from the ground up specifically for wholesale and export.

Up To Date Pricing
Real Time Stock Availability
Latest SKU Information
Product Imagery for over 30,000

Smylies Brand Builder - taking British brands further

We wanted to make Smylies ‘The Hub’ for British brands looking to grow their presence overseas. Consequently, Smylies Brand Builder was born; advertising Britain’s finest food and drink brands to the world’s biggest buyers. The only solution of its kind in the British wholesale space. Smylies has transformed the way British brands approach international trade. This platform offers a comprehensive solution to help UK businesses showcase their products to international buyers and navigate the complexities of exporting. With Smylies Brand Builder, UK brands can easily break into new markets, expand their global presence, and drive growth.

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Taking the Smylies Shop to the next level

Everything was in place for Smylies to become the leader in British wholesale. All they needed next was a revolutionary storefront. To drive growth, we helped them roll out the upgraded Smylies Shop, which helped them to bring more brands on board and grow their business.

Relaunching the Smylies Shop involved strategically pinpointing key areas to improve on, as well as adding brand new features to maximise the user experience of the Smylies Shop.

A part of Indimand’s ongoing relationship with Smylies, the team continued to support them with strong marketing campaigns that included, SEO, email marketing, design and more.

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Project Highlights

Design & Marketing
Warehouse Management
Website Development

Business Intelligence
Lead Generation
Food Technology

If you want to transform your wholesale shop like Smylies, get in touch.

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Our Success

“We are immensely grateful to Indimand for their exceptional work in creating our website, online store, and operational systems. Their team’s unwavering dedication and commitment to delivering outstanding technical support and innovative marketing strategies have been instrumental in our success. Indimand’s contributions have been nothing short of remarkable.”