The Smylies Transformation

Who are Smylies?

Established for 30 years, Smylies are a family run business exporting British food and drink brands to over 150 countries. Specialising in procurement, logistics, reworking and food technology, they embarked on a journey of business transformation with MonkeyFish 5 years ago and haven’t looked back.

What started as a digital marketing and website design brief quickly turned in to something special, taking every aspect of their business into the cloud and disrupting the market.

A full service solution

Smylies' Transformation Journey

from analogue to digital
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Website development & online marketing

Where it all began, a new website with a digital marketing strategy. Bread and butter for MonkeyFish!

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Smylies wholesale portal

With lead generation and new business quickly ticking up, Smylies clearly needed an online shop to facilitate new orders. The ‘old way’ of raising orders manually over the phone and email was no longer feasible… a nice problem to have.

With no suitable platform on the market for wholesale ecommerce, Indimand was born. A solution built from the ground up specifically for wholesale and export.

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The BIG one - warehouse management & ERP

Web, sorted. Marketing, sorted. Sales and Purchasing, sorted. Now the warehouse can’t process the orders quickly enough!

Using SAP B1’s ERP to run the warehouse was expensive, clunky and inefficient. Being able to process just one order per hour through ‘the system’, the tail was most certainly wagging the dog. Returns, overstocking, understocking and stock attribution was causing operational headaches for this booming business.

It was time for another purpose built solution to run the warehouse operation and the business intelligence – cue Skuup. Warehouse management, control and ERP all in one place.

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Integrations with Tesco, Costcutter & BrandBank

With lead generation and new business quickly ticking up, Smylies clearly needed an online shop to facilitate new orders. The ‘old way’ of raising orders manually over the phone and email was no longer feasible… a nice problem to have.

With no suitable platform on the market for wholesale ecommerce, Indimand was born. A solution built from the ground up specifically for wholesale and export.

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Smylies Brand Builder - taking British brands further​

The mission for 2020 was to become ‘The Hub’ for British brands looking to grow their presence overseas. Smylies Brand Builder was born, advertising Britain’s finest food and drink brands to the world’s biggest buyers. The only solution of its kind in the British wholesale space.

2020 also saw MonkeyFish join forces with The Hatch to create ‘The Hatch Group’, bringing big brand expertise from marketing, design, software and all things digital into one big pool of talent in a shrewd acquisition. As a result, The Hatch Group now owns 10 exciting brands of its own.

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Taking the Smylies Shop to the next level​

2021 focused on the launch of the upgraded Smylies Shop, as well as the continuation of the Smylies Brand Builder initiative, as Smylies welcomed on board more and more brands.

Relaunching the Smylies Shop involved strategically pinpointing key areas to improve on, as well as adding brand new features to maximise the user experience of the Smylies Shop. 

A part of MonkeyFish’s ongoing relationship with Smylies, the team continued to support them with strong marketing campaigns that included, SEO, email marketing, design and more. 

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What's in Store for Smylies This Year?

Smylies have never been a business which sits on its laurels. More growth, more marketing and more tech please MonkeyFish!

Enabling Smylies to thrive on the global stage is a great source of motivation for the MonkeyFish team and as we continue to do so, we can’t wait to see what 2022 brings. 

Happy Client

“I just have to say a big thank you to MonkeyFish and The Hatch Group for producing a website, online shop and systems that have been the backbone to our company's growth. We love the team's passion and the service they provide, from exceptional technical support to effective marketing strategies. In one word, the guys at MonkeyFish are Amazing!’”
Chris Smylie
Managing Director, Smylies

Award winning

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